Kmart Corporation Kmarta subsidiary of Sears Holdings Corporation, is a mass merchandising company. The company primarily offers jewelry, clothing, furniture and decor, home accessories, baby products, electronics material, appliances, fitness and sports, food and consumables, toys and games, tools and other related products.
Exclusive Product lines like Joe Boxer, Route 66 etc. Most stores being located in urban areas with concentrated populations 3. Special Lay away plan for people who want to pay in installments 4. Excellent customer service 5. Brand loyalty is high among the smaller customer base 6.
Brand Equity is high due to early presence in the retail segment 7. Great quality in food and perishable articles Weaknesses 1. Overleveraged financial position, applied for chapter 11 bankruptcy 2. Inability to compete with walmart on price due to poor supply chain systems 3.
Closure of stores affected brand Opportunities 1. Emerging Markets and Expansions abroad 2. Opportunity to cater to multi-ethnic groups in US with new ethnic marketing efforts 4. Expand services to culinary schools, healthcare, others 5.
Target Corporation newer customer segments during lucrative Black Friday sales 6. Increase market presence through store growth in rural regions where it has a low presence 7. Acquisitions of newer brands and labels can improve sales Threats 1. Economic slowdowns will shift customers to stores with cheaper offerings like walmart 2.
Competition from three fronts: Price wars can drive down already low profit margins 4. External changes government, politics, taxes, etc 5. Inability to absorb price increases due to smaller scale vs.
Declining profits can put pressure on already weak financial positions Kmart Competition.Kmart Corporation - Company Profile & SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a ˚ view of the company.
Kmart also operates the plombier-nemours.com website, which includes merchandise from Sears. Kmart (sometimes stylized as K-Mart), is an American chain of discount stores headquartered in the United States.
The chain purchased Sears in , forming a new corporation under the name Sears Holdings Corporation. Jun 05, · SWOT ANALYSIS ON Kmart: Kmart (sometimes styled as "K-Mart") is a chain of discount department stores in the United States, Puerto Rico, the U.S.
Virgin Islands, and Guam. The chain acquired Sears in , forming a new corporation under the name Sears Holdings Corporation. Kmart is also present in Australia and New Zealand but it has its major operations within US (Sears Media, 16).
SWOT analysis of K-Mart. In order to assess the strategic positioning of Kmart, SWOT analysis will reveal the resources and capabilities owned by the company and the opportunities and threats present for the discount store.
What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. If Kmart puts these opportunities in place they might be able to stay in the game. With Kmart coming out of Bankruptcy and acquiring Sears for 11 billion was a bold move which should position them as the number three discount realter.